Tag: final kid

Ultra Miami 2013 Official Aftermovie

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“A perfect 17-minute after-movie masterpiece,” is what the Miami New Times called the Ultra Miami 2013 Aftermovie. And I can’t agree more, although we can agree to disagree on the spelling of aftermovie. I have watched it several times and experienced the symptoms of many of my peers: goosebumps, elation, excitement, awe, and, yes, even sadness.

Ultra is arguably the most important music festival in the EDM world. It is held during Miami Music Week and the Winter Music Conference, when the annual IDMA Awards (International Dance Music Awards) are given out. Translation: it’s like the Grammy’s of the DJ world. It’s held in March, unofficially kicking off the summer music festival season. It is pretty much the only time during the calendar year when all the DJ’s are in the same place at the same time- most of these guys go in and out of countries within hours. And with all those eyeballs, a DJ’s set at Ultra can set the tone for the entire year – good or bad.

This year was even more important as it was Ultra’s 15th year on the block. We went big, as we most definitely were not going home without a party. Ultra became the first EDM festival to cover two weekends, with a record breaking 330,000 people in attendance. And at UMF TV, we wanted to break some records of our own… which we did. We became the most viewed festival event in North America to date, with 10 million unique viewers; over 200,000 of which viewed concurrently for Swedish House Mafia’s final set, making it the highest concurrent number of views for any US non-sponsored music stream, as declared by YouTube.

For me, personally, Ultra Miami 2013 was the culmination of a whirlwind year. I moved to Los Angeles in March of 2011 as an aspiring TV Host. I gave myself a year to turn that aspiration into a reality. Exactly one year later, in March of 2012, Charly Friedrichs aka Final Kid, the mastermind behind the masterpiece, randomly saw my demo reel online and e-mailed me to be the new UMF TV host. In fact, he had to e-mail twice as I didn’t receive the first e-mail! Damn you, Spam! It was a dream job. I was literally looking at flights to go to Ultra! So, to not only be going there, but to be the host, was truly an honor and a no-brainer.

Then, EDM exploded and so did Ultra. I remember speaking to some of the guys about my travel goals for 2012, specifically Ibiza and Buenos Aires. By May, I had been to both, thanks to Ultra. While I cannot confirm this, I strongly believe I booked my other dream- being an MTV VJ– because of my experience and expertise in the music world via Ultra. By the end of the year, I had to think of new dreams as I had accomplished everything that I thought was once so unattainable! (I totally feel like a self-help book writing that.)

So while many people experienced the symptoms above because of the incredibly cinematic genius that is Charly’s work, I experienced those on a different level. Goosebumps, elation, awe, excitement, and, yes, a hint of sadness that such an amazing year had come to an end. If you follow me on my various social medias, you know the journey still continues with Ultra – and is only going to be getting bigger! – but I guess, nothing compares to your first time, right? It was my first year living my dream- owning it and breathing in every moment – and I couldn’t be more thankful to an organization and the dance community for embracing me and making those dreams come true.

Without further sappiness, here is Relive Ultra 2013: The Official Aftermovie. You will notice a familiar face around the 3:40 mark.

 

 

And here is my own recap! My behind-the-scenes video of what went down at Ultra Miami 2013 on the day of Swedish House Mafia’s last set.

How to Become a MTV VJ

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Ever since middle school, I dreamed of becoming a MTV VJ. I wanted to have two nails painted black like Carson Daly and talk to my favorite music artists in the middle of Times Square. Well, dreams do come true, and sometimes in better ways than you can dream. Here I am in Buenos Aires, Argentina as the brand new VJ for MTV Essentials!!

 
How does one become a MTV VJ? The short answer is you send in an incredible audition tape, know your sh*t when it comes to music (yes, they still care), and are able to talk to the black hole that is a camera as if it’s your friend. Sounds easy. If only it were.

Fotor0529140159My MTV dreams began as a painfully normal teenager in Michigan. Every day after school I would race home to catch TRL at 3:30pm and enjoy the 30 seconds of the music video I had voted for earlier in the day. It was awesome, and I am still nostalgic toward that time and that show.

I went to NYC for the BIG New Year’s celebration of 1999 to 2000. Hey, if Y2K was going to happen I might as well be in a sea of thousands of people partying. Sober. I was 14… and with my parents. Ok, it sounds better on paper. While there, I was a “guest” on MTV, cast perfectly as a fan professing their love of 98 Degrees (and their boxing shorts, if I recall correctly) for “The Hardest Thing” music video. The bragging rights of being on MTV back in Michigan were pretty awesome. Especially for someone as awkward as me.

Then, I went to NYU where I studied journalism. There I kept my “shameful” dream in the dark as I was surrounded by serious journalists who wanted to change the world, go into wars, and have bullets fly by their heads. I’m not joking. A girl literally said her dream was to have bullets whizzing by her brain on the front lines of a war. I knew I was in trouble.

Fotor052914105Fast forward after graduation, and I got my dream audition for MTV! I had to write and memorize three openings and do an album review in under a minute. And guess what- they loved me! I nailed it! I was so excited. At 21 I was about to book my dream job! And yes, while the PA that worked the camera loved me, her boss, the casting director who discovered Damien Fahey, did not. Ah, the bitter taste of rejection. Kind of like raw cranberry juice.

I meandered my way onto the MTV airwaves a few more times. Providing fan commentary. Or as an audience member. Or as a lip-synching girl in the MTV2 Promo commercials. Anything to get into that 1515 Broadway address.

But after too many years of the NYC hard knock life and going nowhere as a host-but-really-full-time-cocktail-waitress, I decided to move to LA. Fotor0529141913Then, this funny thing happened in March 2012. Charly Friedrichs, aka Final Kid, came across my demo reel online… from Amsterdam. Two weeks later, I was flying out to ULTRA in Miami for my first music festival, first live stream and first ULTRA. I fell in love. I had always loved dance music after living in Florence and London. And I love traveling the world. It was/is the perfect job.

So, I had just come back from UMF Korea and put together an audition video for MTV. They wanted someone who was “cool”, knew her music, and would be able to come to Buenos Aires to shoot for a month. While it felt like any other submission tape, I guess all the elements came together: my year in the EDM scene gave me the music credibility I needed and my confidence was on a high from just coming off a hugely successful livestream.

And now, here I am, in Buenos Aires at MTV Argentina. Hard Work. Confidence. And above all, Persistence. Dreams comes true.