There is a new #1 in town!
Hardwell has just surpassed the legendary Armin van Buuren, who has held the #1 spot for a record 5 times, from 2007-2010 and 2012, as the #1 DJ in the world, according to DJ Mag.
Hardwell, pictured above with myself and Damian “The Voice of Ultra” Pinto backstage at Ultra Buenos Aires, has had an incredible year. At that show in February 2013, Hardwell told me in an interview that he was taking his career to the next level. He didn’t put it in terms of “#1 DJ in the world”, but he was definitely putting in an amount of time and effort into sets that is somewhat unheard of in the DJ world. In BA, with Ultra Miami still a month away, he had already clocked in weeks on his one hour set. Some DJ’s just wing it for festivals! For those new to the DJ scene, Ultra Miami is a very important festival for the DJ community as it sets the stage for the rest of the year.
And what a stage Hardwell set.
With his mainstage performance on Day 2 of the two weekend festival, we at UMF TV had our highlight! Swedish House Mafia also had their last performance as a group at Ultra Miami 2013, but for myself, and many fans out there, this set was clearly something special. The first 20 minutes will leave your mind blown. Consider yourself warned.
I was on stage during that performance, and not even half way through the set, people were already starting to predict that this 25-year-old from the Netherlands would dethrone the seemingly invincible Armin van Buuren.
As you can see in this interview after his set, Hardwell clearly knew he had accomplished what he set out to do. It was hard to contain the enthusiasm, myself included. Yes, somehow “mystery” was “history” in my head.
Hardwell interview after UMF Miami 2013 set from Dis Guy on Vimeo.
Hardwell was one of my first interviews when I came on board as the live stream host for UMF TV. I have always been impressed by his enthusiasm as well as his willingness to collaborate. Live streaming music festivals is slowly becoming the norm, but when we first came on the scene just in 2012, no one was really doing it. Many of the DJ’s/managers were extremely skeptical and actually refused access to interviews as well as streaming their sets. Hardwell was always very open to it.
I have to think Hardwell’s attitude to embrace social media has only helped him, and help catapult him into the #1 spot. His set at Ultra Miami 2013 will go down as one of the best of all time, if not most definitely this year. And it was seen all around the world thanks to social media. He literally broke Twitter because 30% of Twitter’s bandwith was used for Hardwell after that set. This I heard directly from Robbert himself, who told me in disbelief about the email he received saying they were shutting his account down until the chatter quieted.
Hardwell’s rise is a great lesson for many people, regardless of your profession. Not only does he have talent, but he went above and beyond in his work ethic this year, to outstanding results. He’s also embraced social media, seeing it as what it is, a great promotional tool, instead of being afraid of it. Obviously, music and internet have not had the best relationship in the past, but it’s 2013 and the internet is not going anywhere.
Armin and Hardwell are consistently the two DJ’s who are most available, open, and easy to work with when it comes to live streaming and press coverage. The top guys are clearly on to something…
Congratulations Hardwell on becoming the #1 DJ in the world!
Photo credit: Alejandro Safdie
