Tag: edm host

Ultra Miami 2013 Official Aftermovie

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“A perfect 17-minute after-movie masterpiece,” is what the Miami New Times called the Ultra Miami 2013 Aftermovie. And I can’t agree more, although we can agree to disagree on the spelling of aftermovie. I have watched it several times and experienced the symptoms of many of my peers: goosebumps, elation, excitement, awe, and, yes, even sadness.

Ultra is arguably the most important music festival in the EDM world. It is held during Miami Music Week and the Winter Music Conference, when the annual IDMA Awards (International Dance Music Awards) are given out. Translation: it’s like the Grammy’s of the DJ world. It’s held in March, unofficially kicking off the summer music festival season. It is pretty much the only time during the calendar year when all the DJ’s are in the same place at the same time- most of these guys go in and out of countries within hours. And with all those eyeballs, a DJ’s set at Ultra can set the tone for the entire year – good or bad.

This year was even more important as it was Ultra’s 15th year on the block. We went big, as we most definitely were not going home without a party. Ultra became the first EDM festival to cover two weekends, with a record breaking 330,000 people in attendance. And at UMF TV, we wanted to break some records of our own… which we did. We became the most viewed festival event in North America to date, with 10 million unique viewers; over 200,000 of which viewed concurrently for Swedish House Mafia’s final set, making it the highest concurrent number of views for any US non-sponsored music stream, as declared by YouTube.

For me, personally, Ultra Miami 2013 was the culmination of a whirlwind year. I moved to Los Angeles in March of 2011 as an aspiring TV Host. I gave myself a year to turn that aspiration into a reality. Exactly one year later, in March of 2012, Charly Friedrichs aka Final Kid, the mastermind behind the masterpiece, randomly saw my demo reel online and e-mailed me to be the new UMF TV host. In fact, he had to e-mail twice as I didn’t receive the first e-mail! Damn you, Spam! It was a dream job. I was literally looking at flights to go to Ultra! So, to not only be going there, but to be the host, was truly an honor and a no-brainer.

Then, EDM exploded and so did Ultra. I remember speaking to some of the guys about my travel goals for 2012, specifically Ibiza and Buenos Aires. By May, I had been to both, thanks to Ultra. While I cannot confirm this, I strongly believe I booked my other dream- being an MTV VJ– because of my experience and expertise in the music world via Ultra. By the end of the year, I had to think of new dreams as I had accomplished everything that I thought was once so unattainable! (I totally feel like a self-help book writing that.)

So while many people experienced the symptoms above because of the incredibly cinematic genius that is Charly’s work, I experienced those on a different level. Goosebumps, elation, awe, excitement, and, yes, a hint of sadness that such an amazing year had come to an end. If you follow me on my various social medias, you know the journey still continues with Ultra – and is only going to be getting bigger! – but I guess, nothing compares to your first time, right? It was my first year living my dream- owning it and breathing in every moment – and I couldn’t be more thankful to an organization and the dance community for embracing me and making those dreams come true.

Without further sappiness, here is Relive Ultra 2013: The Official Aftermovie. You will notice a familiar face around the 3:40 mark.

 

 

And here is my own recap! My behind-the-scenes video of what went down at Ultra Miami 2013 on the day of Swedish House Mafia’s last set.

MOX Minute

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There are no more Ultras left in 2013, but thankfully somewhere an angel – presumably wearing neon and high top wedgie sneakers- answered my prayers. I will still very much be in the EDM world by giving you up to date news on what’s going on in dance music. MOX has hired me as one of their nouveau VJ correspondents. By nouveau, I mean our set is a DJ booth and we get to TP the place on our first day of work. Or maybe that’s just what I do.

There’s method to the madness. I swear.

Brand New Demo Reel Premieres!

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This past year has been a wild ride. I am officially Gold Status on both American and Delta Airlines, thanks to all my travels for UMF TV. I freshened up on mi espanol in Buenos Aires shooting for MTV. I fully embraced my inner geek (well, it’s not so inner) working at SyFy. Oh, and I got up close and personal with the fiercest people on this planet, the bull riders of the PBR, with Clash of the Cowboys. I’ve met so many interesting people and been to so many far away places that it’s still hard to grasp this is my job. How strange show business is… especially to my Midwestern family.

Luckily, all these adventures are caught on tape– also known as my brand new demo reel! Check it out!

 

Andrea’s Appearance in the Avicii Documentary

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Avicii is one of the hottest DJ’s in the EDM scene and it is truly an honor to be featured in his new documentary! What’s even cooler is that I have yet to actually interview him. Apparently, my commentary of him walking by me was so riveting that it made it into the film. Not bad!

The documentary is right now only available in Sweden, and there is no way I would have known about it unless a friend in Stockholm messaged me about my appearance. Cue a few posts on Facebook and Twitter asking for the link, and voila, here it is! Click this link to view the documentary. Catch me around the 12:50 mark covering Avicii’s historic set at the ULTRA Music Festival in Miami in 2012:

http://www.svt.se/wd?widgetId=55603&sectionId=4295&articleId=1253411&type=embed&contextSectionId=4295&position=11

Here is a play by play of my cameo in photographic form:

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Next time, I just have to talk to him. Baby steps.

 

We Are Live Again from Miami for ULTRA 15!!

Our motto this year was ""Let's Make History Together"" - and we have already done that from Weekend 1. During Hardwell's set - who is set to become the #1 DJ if you believe the buzz in the Twitterverse - we concurrently streamed with close to 100,000 people worldwide AND broke his twitter! He received a letter from Twitter saying that he used 30% of the Twitter bandwith and subsequently shut his account down (temporarily of course). We also broke Goldfish Live's website after we did an in depth 10 minute interview with the South Africans, which included questions like ""What shampoo do they use?"" Have you seen their hair- then you will understand.

And then, of course, there is this weekend. It is Swedish House Mafia's final set EVER as a trio, and we are going to be airing it live. Let's see if we can make real history- and all come together for this special moment! I will try my best to hold back the tears.

Join me as I host the livestream at http://www.youtube.com/umftv from 4:30pm Eastern Time.

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