Tag: dance music

Hardwell: The Path to #1 DJ in the World

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There is a new #1 in town!

Hardwell has just surpassed the legendary Armin van Buuren, who has held the #1 spot for a record 5 times, from 2007-2010 and 2012, as the #1 DJ in the world, according to DJ Mag.

Hardwell, pictured above with myself and Damian “The Voice of Ultra” Pinto backstage at Ultra Buenos Aires, has had an incredible year. At that show in February 2013, Hardwell told me in an interview that he was taking his career to the next level. He didn’t put it in terms of “#1 DJ in the world”, but he was definitely putting in an amount of time and effort into sets that is somewhat unheard of in the DJ world. In BA, with Ultra Miami still a month away, he had already clocked in weeks on his one hour set. Some DJ’s just wing it for festivals! For those new to the DJ scene, Ultra Miami is a very important festival for the DJ community as it sets the stage for the rest of the year.

And what a stage Hardwell set.

With his mainstage performance on Day 2 of the two weekend festival, we at UMF TV had our highlight! Swedish House Mafia also had their last performance as a group at Ultra Miami 2013, but for myself, and many fans out there, this set was clearly something special. The first 20 minutes will leave your mind blown. Consider yourself warned.

I was on stage during that performance, and not even half way through the set, people were already starting to predict that this 25-year-old from the Netherlands would dethrone the seemingly invincible Armin van Buuren.

As you can see in this interview after his set, Hardwell clearly knew he had accomplished what he set out to do. It was hard to contain the enthusiasm, myself included. Yes, somehow “mystery” was “history” in my head.

Hardwell interview after UMF Miami 2013 set from Dis Guy on Vimeo.

Hardwell was one of my first interviews when I came on board as the live stream host for UMF TV. I have always been impressed by his enthusiasm as well as his willingness to collaborate. Live streaming music festivals is slowly becoming the norm, but when we first came on the scene just in 2012, no one was really doing it. Many of the DJ’s/managers were extremely skeptical and actually refused access to interviews as well as streaming their sets. Hardwell was always very open to it.

I have to think Hardwell’s attitude to embrace social media has only helped him, and help catapult him into the #1 spot. His set at Ultra Miami 2013 will go down as one of the best of all time, if not most definitely this year. And it was seen all around the world thanks to social media. He literally broke Twitter because 30% of Twitter’s bandwith was used for Hardwell after that set. This I heard directly from Robbert himself, who told me in disbelief about the email he received saying they were shutting his account down until the chatter quieted.

Hardwell’s rise is a great lesson for many people, regardless of your profession. Not only does he have talent, but he went above and beyond in his work ethic this year, to outstanding results. He’s also embraced social media, seeing it as what it is, a great promotional tool, instead of being afraid of it. Obviously, music and internet have not had the best relationship in the past, but it’s 2013 and the internet is not going anywhere.

Armin and Hardwell are consistently the two DJ’s who are most available, open, and easy to work with when it comes to live streaming and press coverage. The top guys are clearly on to something…

 

Congratulations Hardwell on becoming the #1 DJ in the world!

 

Photo credit: Alejandro Safdie

Here We Go! UMF Korea Round 2 – and bonus BTS video

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ULTRA made its first Invasion of Asia in August of last year… and it was INSANE. Since I’ve been with ULTRA as their live stream host, I have been to some really cool places and even better parties, but Korea was definitely a highlight. A lot of the dj’s agreed, saying the Korean crowd rivaled the one in Miami. They were super enthusiastic, as EDM is just breaking over there. It was incredible to feel the energy fill the Seoul Olympic Stadium- which is kind of massive by the way- when the superstars, specifically Tiesto, made it on stage and they were able to experience the party in person, some for the first time. Add to it the theatrics of the ULTRA mainstage, and it was quite a show.

I have captured this insanity, as well as a behind the scenes of what goes on, in the video below.

Now here we are in 2013, ready for the second UMF Korea. I don’t know how it will get bigger and better, but it definitely will. Those Faibisch brothers are always pushing the envelope. Make sure to catch it as we will be live streaming from http://www.youtube.com/umftv.

Here’s a look at my favorite pics from UMF Korea 2012, as well as my behind the scenes video.

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Steve Aoki on the main stage at UMF Korea 2012. In Miami it’s hard to get on stage, but at the smaller festivals we get more access to the artists.

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Fans at the festival. The audience was primarily composed Koreans and ex-pat Americans, specifically those serving in our armed forces. These pictures show the two main components of our audience, but all coming together as one to party!

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Behind the scenes during the UMF TV broadcast: Director Charly Friedrichs, aka Final Kid, and I putting together a package on the festival on the spot. People are surprised when I tell them the broadcast is completely unscripted, as it comes together so well. I think that’s a testament of our relationship; we are both on the same page of what we want and trust each other to do our jobs. Plus, Charly is one of the best directors I’ve ever worked with and the entire UMF TV team is beyond talented.

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DJ Jon Rundell wearing my ULTRA ears on stage with Carl Cox.

 

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My favorite fan at UMF Korea. He had on a tail, a fox head scarf and glow sticks galore. In the video below, there is a hilarious exchange where I try to flirt with him, and then he SHUTS me down. I need to step up my game.

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Here’s the video with all the backstage antics of UMF Korea for my YouTube channel.

Andrea’s Appearance in the Avicii Documentary

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Avicii is one of the hottest DJ’s in the EDM scene and it is truly an honor to be featured in his new documentary! What’s even cooler is that I have yet to actually interview him. Apparently, my commentary of him walking by me was so riveting that it made it into the film. Not bad!

The documentary is right now only available in Sweden, and there is no way I would have known about it unless a friend in Stockholm messaged me about my appearance. Cue a few posts on Facebook and Twitter asking for the link, and voila, here it is! Click this link to view the documentary. Catch me around the 12:50 mark covering Avicii’s historic set at the ULTRA Music Festival in Miami in 2012:

http://www.svt.se/wd?widgetId=55603&sectionId=4295&articleId=1253411&type=embed&contextSectionId=4295&position=11

Here is a play by play of my cameo in photographic form:

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Next time, I just have to talk to him. Baby steps.

 

We Are Live Again from Miami for ULTRA 15!!

Our motto this year was ""Let's Make History Together"" - and we have already done that from Weekend 1. During Hardwell's set - who is set to become the #1 DJ if you believe the buzz in the Twitterverse - we concurrently streamed with close to 100,000 people worldwide AND broke his twitter! He received a letter from Twitter saying that he used 30% of the Twitter bandwith and subsequently shut his account down (temporarily of course). We also broke Goldfish Live's website after we did an in depth 10 minute interview with the South Africans, which included questions like ""What shampoo do they use?"" Have you seen their hair- then you will understand.

And then, of course, there is this weekend. It is Swedish House Mafia's final set EVER as a trio, and we are going to be airing it live. Let's see if we can make real history- and all come together for this special moment! I will try my best to hold back the tears.

Join me as I host the livestream at http://www.youtube.com/umftv from 4:30pm Eastern Time.

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